The genre of our opening sequence is a psychological thriller. This then limits us to the type of audience we'd like to pursue as our target market. When considering the audience that will be watching our two minute opening, we had to remember all the different areas that make each individual member of the audience unique, these are listed below with our reasoning behind our choices:
Age:
For our opening sequence, as it is a psychological thriller, it will mostly appeal to those in their late teens. We have categorised these under 17+ as anyone younger than that may not understand or appreciate what we will be making. Finally for those above the age of 17, we believe there is no limit to who will enjoy a psychological thriller, for this reason we are keeping our minds open and will consider older audiences in the making of our two minute opening.
Gender:
We discussed gender and debated whether our opening sequence will be aimed at either male, female or both. After a long conversation we decided to remove any gender specific ideas from our planning and stick to a general audience of both genders. This not only makes the backstory of our film easier to follow, but we'd rather not restrict the audience and we appreciate that everyone likes different things and may not fit in with the conventions of a psychological thriller.
Class:
Similarly to gender, class was a very difficult matter when it came to discussing our target audience. As I mentioned previously we decided to involve everyone in our film, no matter what class, gender, age or ethnicity. This is why we don't want to include any stereotypes of classes whether that be upper, middle or lower class that are outside the conventions of our genre.
Ethnicity:
We discovered ethnicity is a touchy subject and that we have to be cautious of what we include. We have been sure to not include any stereotypes or racist remarks/references during our sequence to ensure our wide audience can enjoy the best viewer experience as possible. Which is specifically the reason behind our decision to not single groups out, and create our opening sequence to every ethnicity.
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